New Branding for Kohl's

I’m excited to announce a new branding for Kohl’s staring this July.

I was able to help design the new lighting over the past 3 months. Testing, testing, testing. The new branding will bring an authentic and natural feeling to the look and feel of Kohl’s imagery. I couldn’t be more excited. Our photography will be more editorial, relaxed and, authentic.

The poses will be more loose, effortless and sometimes edgy.

I love that the new lighting feels like being in a daylight tent.

-London Red

xx - London Red